UX Research (ENG)
The core of designing digital services and products is the user experience, also known as UX. We all have experiences with products and services that have not met our expectations, whether it’s a complicated interface or a service that is difficult to navigate. To ensure that the products, services, and systems we design are user-friendly, truly useful and functional for users, we need to conduct some background research to understand their needs and behavior. We call these methods UX Research (UXR).
In this course, you will learn what UX Research is, why it is essential for every designer, and how you can start exploring user needs and behavior yourself. You will gain access to practical and effective methods that you can immediately apply to your work. Additionally, I will share a few tips based on my own experiences!
This course is in english
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Chapter 1: What is UX Research (UXR)?
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Lesson 1: Why is UX Research important?
At the beginning of the course, we will explore what UX Research actually is and why it is so important.
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Lesson 2: Different Methods of UX Research
In this section, we will go through the basic principles of UX research and the key approaches used in research work.
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Chapter 2: Research Methods and Approaches
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Lesson 1: Qualitative vs. quantitative research
In this section, we examine the differences between qualitative and quantitative research methods, as well as their operational models and tools.
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Lesson 2: Attitudinal vs. behavioral research
In this section, we examine the attitudinal and behavior-based research approaches and explore their differences.
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Lesson 3: Generative vs. evaluative research
In this section, we examine attitudinal and evaluative research.
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Chapter 3: The Research Process
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Lesson 1: Research definition and design
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Lesson 2: Research and its analysis
At this stage, the research focuses on collecting data using various methods and tools, and analyzing the results obtained with a view to further development.
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Lesson 2: Design and prototypes
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Lesson 2: Testing, Launching, and Iterating
The testing phase involves studying how users react to the planned changes, collecting feedback, and what needs to be done before the product or service can be released. In addition, we consider what kind of work phases are involved in the post-release period.
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Chapter 4: Key research tools
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Chapter 5: Tips
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FINALLY
In the course you will learn
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You will understand how UX research improves user experience and what role it plays in product development.
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UX research can consist of a variety of different methods, such as interviews, observations, and surveys. In this course, you will learn to understand which methods are suitable for which situations.
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UX research consists of definition, research, analysis, and reporting.
FAQ
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The course is aimed at anyone interested in UX research, especially designers or those aspiring to become designers.
The course is also suitable for anyone else who wants to understand how user research impacts product and service development. No previous experience in UX research is required.
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The course is self-paced, so you can take it at your own pace. You have access to all materials and can return to them at any time.
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The course consists of theoretical knowledge, so you don't need any special tools or software to complete it. The course includes a few optional exercises that you can complete by simply taking notes on paper.
The course introduces key tools and software at a general level so that you can understand what kind of tools are used in the industry, for example.