I design digital products and services where clarity, usability, and business goals need to work together. My focus is on complex systems such as SaaS platforms, enterprise tools, and structured information environments, where good design directly improves efficiency and decision-making.
I work end-to-end across the design process, from early discovery and concepting to detailed UI design and collaboration with developers and stakeholders. My approach is structured but flexible, balancing user needs, technical constraints, and long-term scalability.
My experience includes designing solutions for healthcare and enterprise environments, and I currently focus on document management systems, where I design user flows and interfaces for complex workflows and information-heavy use cases.
Alongside hands-on design work, I am interested in how design connects to organizational development and leadership, and I have strengthened this through studies in responsible and value-based leadership.
For me, UI/UX design is about reducing complexity and helping people make better decisions through clear, thoughtful interfaces without unnecessary noise or decoration.
This section is still a bit of a work in progress, so check back a bit later! Or if you don’t feel like waiting, shoot me an email for my portfolio
What People Are Saying
“She brought a high level of creative expertise to her UX/UI designs, consistently delivering work that exceeded our expectations. Her flexibility and cooperative spirit made collaboration effortless, and her friendly demeanor created a positive and productive atmosphere for the entire team. I highly recommend Heta to anyone looking for a talented and reliable UX/UI designer..”
— Mika Turdén, Senior Application Developer
“She possesses a rare combination of visual flair, customer-centric approach, and communication skills, all essential for delivering excellent UI and UX solutions. Her skills and positive attitude were widely praised by our development team and stakeholders. We are incredibly grateful to Heta for the positive reception of our self-service system. She is a huge asset to any modern software development team.”
— Oskari Uusitalo, Head of Automation
“I highly recommend Heta for any UI/UX design role. During our time working together on the same project, Heta consistently demonstrated good skills in defining and designing user interfaces and ensuring optimal usability for our web application. Heta's dedication to creating seamless and engaging user experiences is truly commendable..”
— Mika Nieminen, Lead Test Engineer
“Heta is quick to come up with ideas and find solutions to challenges. She has a wide visual knowledge and solid experience, which is a strength in her daily work as a user interface designer..”
— Päivi Pihl, Service Designer