I work at the crossroads of design, tech and strategy.

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I design and improve complex digital systems, focusing on clarity, usability and how design connects to business and people.

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I’m Heta-Linnea Kovanen, a multidisciplinary designer with over 10 years of experience in visual design, working across product design, UI/UX, design systems, and concept development.

Alongside hands-on design work, I’ve supported other designers and aspiring creatives in developing their skills, portfolios, and career direction. This has given me a strong interest in how design practice is communicated, learned, and grown in different stages of a career.

My background in business (BBA) and ongoing studies in Innovation Management have strengthened my understanding of how design connects to organizational development, leadership, and cross-functional collaboration, including the role of team dynamics and psychological safety in effective creative work.

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Product Design | UX/UI Design | Design Systems | Mentoring & Coaching | Strategic Design | Service Design | Cross-functional Collaboration | Innovation & Experimentation | AI-assisted Design & Prototyping

What I Bring

  • I connect design work to broader business and product strategy, ensuring that decisions are grounded in both user insight and organizational context.

    I’m interested in how design can support long-term direction, not just individual features.

  • I design digital products with a focus on clarity, usability, and meaningful user experiences.

    My approach combines visual thinking with structured problem-solving, ensuring that design decisions support both user needs and business goals.

  • I’ve worked with both existing design systems and building components from scratch in less structured environments. I’m interested in how systems can be developed to better support consistency, collaboration, and product scalability.

  • I support designers and aspiring creatives through portfolio feedback, skill development, and career guidance.

    I’ve also taught illustration, and I’m interested in how design knowledge can be shared and developed across different stages of a creative career.

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Brands, Organizations & Platforms I’ve collaborated with

Also represented by Young Finnish Designers

Museum of Contemporary Emotions, Mimmit Koodaa, Fujitsu, Into Kustannus, Fueco Health, HUS, Kuntokeskus Liikku, Luova Records, Maaseudun Tulevaisuus, Esterin Kirja, Linea d’Ombra Festival, DEKO Medtech, Savonlinna International Nature Film Fest, Alakulttuurikeskus Loukko, Niin&Näin, Helmi Levyt, Yläkapungin Yö, Arabia Street Festival, Mister Vorky Animation festival, Comic Centre Finland, Särö Magazine and a lot more!