My work includes UI/UX Design and concept development, but also supporting teams in building a stronger understanding of design. This can mean clarifying processes, improving collaboration, or helping teams make more informed design decisions.

I bring a strategic perspective to design, making sure the solutions align with both user needs and business goals.

I also provide mentoring for designers and teams. This can include design feedback, reviews, and audits of digital products, brand identities, or social media, helping identify what works, what doesn’t, and how things can be improved.

I combine a strong visual design background with an understanding of business needs and goals. This allows me to design solutions that are not only refined, but also relevant and effective.

Clear communication is a key part of my process. I believe good design happens through shared understanding, not guesswork.

With a background in innovation studies, I’m used to working with complexity and shaping ideas into something concrete. I also value thoughtful and safe ways of working, where collaboration feels open, focused, and supportive.

You can reach me anytime via contact page or email. I aim to respond quickly, usually within one business day.

I aim to make the design process feel structured but easy, so you always know where we’re going and why.

Here’s how some of my clients and collaborators have described it:

“Heta is active team member who not only contributed to various UI/UX design projects but also contributed to community work and impacted on positive and empathetic team spirit.”‍ ‍

-People and Communication Lead, Fujitsu

“She brought a high level of creative expertise to her UX/UI designs, consistently delivering work that exceeded our expectations. Her flexibility and cooperative spirit made collaboration effortless, and her friendly demeanor created a positive and productive atmosphere for the entire team”

-Senior Application Developer, Fujitsu